Privacy Policy

1. Introduction

Aethelgard Horizons ("we", "us", or "our") is committed to protecting the privacy of individuals who visit our website or use our data analysis and decision-support tools. This Privacy Policy describes the types of information we may collect from you or that you may provide when you use our services, and our practices for collecting, using, maintaining, protecting, and disclosing that information.

2. Information We Collect

We may collect and process the following categories of information:

• Account and contact information — such as your name, email address, phone number, and business details, when you register for access, request a demo, or contact us.
• Usage data — information about how you interact with our website and dashboard, including pages visited, features used, session duration, and referring URLs.
• Device and technical data — IP address, browser type, operating system, and device identifiers collected automatically when you access our services.
• Communications — records of correspondence if you contact us via forms, email, or other channels.
• Financial and business data you submit — where applicable, information you input into the dashboard for the purpose of generating analysis, reports, or insights.

3. How We Collect Information

We collect information in the following ways:

• Directly from you, when you fill out forms, create an account, or communicate with us.
• Automatically, through cookies, log files, and similar tracking technologies as you navigate our website.
• From third parties, such as analytics providers or partners, where you have consented to such sharing or where permitted by law.

4. How We Use Your Information

We use the information we collect for purposes including:

• Providing, operating, and maintaining our website and dashboard services.
• Responding to inquiries, support requests, and demo bookings.
• Improving and personalising our services, content, and user experience.
• Sending administrative communications, service updates, and — where you have opted in — marketing communications.
• Monitoring usage patterns to detect, prevent, and address technical issues or misuse.
• Complying with applicable legal obligations and enforcing our Terms of Service.

5. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to distinguish you from other users, remember your preferences, and analyse how our site is used. You can set your browser to refuse some or all cookies, or to alert you when a website sets or accesses cookies. If you disable or refuse cookies, some parts of our website may become inaccessible or may not function properly.

6. Legal Basis for Processing

Where required by applicable privacy law, we rely on one or more of the following legal bases to process personal information: your consent, the necessity of processing to perform a contract with you, compliance with a legal obligation, or our legitimate interests in operating and improving our services, provided those interests are not overridden by your data protection rights.

7. Disclosure of Your Information

We do not sell your personal information. We may share information in the following circumstances:

• With service providers who perform functions on our behalf, such as hosting, analytics, and customer support tools, under appropriate confidentiality obligations.
• To comply with a legal obligation, court order, or governmental request.
• To protect and defend the rights, property, or safety of Aethelgard Horizons, our users, or others.
• In connection with a business transaction, such as a merger, acquisition, or sale of assets, subject to appropriate confidentiality arrangements.
• With your consent, or at your direction.

8. Data Retention

We retain personal information for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required or permitted by law. When information is no longer needed, we take reasonable steps to securely delete, anonymise, or destroy it.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect information from unauthorised access, use, alteration, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security of your information.

10. International Data Transfers

Depending on how our services are hosted and delivered, information may be transferred to, stored, or processed in a country other than the one in which you reside. Where this occurs, we take steps intended to ensure that appropriate safeguards are in place to protect your information in accordance with this policy and applicable law.

11. Your Privacy Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information, which may include the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information, subject to certain exceptions.
• Object to or restrict certain processing of your information.
• Withdraw consent where processing is based on consent.
• Request a copy of your information in a portable format, where applicable.

To exercise any of these rights, please contact us using the details provided on our website. We may need to verify your identity before responding to your request.

12. Children's Privacy

Our services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete such information promptly.

13. Third-Party Links

Our website may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices or content of such third parties, and we encourage you to review their privacy policies before providing any information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out through the contact channels listed on our website. We will endeavour to respond within a reasonable timeframe.